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Did you ever wonder what makes the superstars of your industry the superstars of your industry? Does it frustrate and mystify you that your competition seems to always remain one step ahead? Do you seem to be on a never-ending quest for a competitive edge in the marketplace? It might just be time to re-invent yourself and the answer is a lot simpler than you think. This book is filled with stories, ideas, and suggestions that will allow you to formulate what we call an Appreciation Marketing Strategy, in your business and/or personal life. There are tiny adjustments you can make to your everyday routine that will begin to pay dividends immediately. Today we live in a Google world. Whatever product you sell, or service you provide, can be found online for cheaper in just ten seconds. So why would anyone ever do business with you? The answer is simple. Because they like you. Because they have a relationship with you. In today's fast-paced world we've become so automated that we've decided a text message is sufficient to say thank you. We communicate through cyberspace. We've become desensitized. It's time to put the human touch back into your life. THAT, is APPRECIATION MARKETING.