The Imc Handbook: Readings & Cases In Integrated Marketing Communications

The Imc Handbook: Readings & Cases In Integrated Marketing Communications

  • Publish Date: 2015-01-01
  • Binding: Paperback
  • Author: J. Stephen Kelly PhD Susan K. Jones Richard A. Hagle
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Racom Communications
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The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.

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