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This book is not a how to guide for those looking to break into the field of advanced planning but a what's next manual for already successful advanced planners who want to extend existing relationships with the ultra-affluent. With an aggregate of nearly $12 billion in assets, the ultra-affluent - individuals who have a net worth of at least $25 million dollars - are seeking cutting-edge financial expertise. Indeed, since the Internet bubble burst, the damage inflicted on the portfolios and psyches of the very wealthy only heightened their belief in the value of professional guidance.
Readers are offered a state-of-the-art perspective of the ultra-affluent - who they are and what they expect from their advisors. Also examined is the interpersonal skills, technical knowledge, and professional networks employed by leading advanced planners. The current competitive landscape is analyzed as more advisors and financial institutions make a bid for the ultra-affluent in an industry subject to ever-changing regulations and tax laws. Above all, Prince and Harris delineate the ways in which advisors can better serve and anticipate the advanced planning needs of their ultra-affluent clients.