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Introducing Persuasion, by Anthony McLean, managing director of Social Influence Consulting Group and persuasion strategist, teaches you how to influence the people around you in an ethical way.
- Increase your presence by knowing when to talk and when to listen
- Develop a strategy for success by preparing, planning, and crafting opportunities
- Save time and effort by presenting the right content in the right context
- Make change happen by understanding what drives your audience