The Chasm Companion: A Field Guide To Crossing The Chasm And Inside The Tornado (Revised)
The Chasm Companion: A Field Guide To Crossing The Chasm And Inside The Tornado (Revised)

The Chasm Companion: A Field Guide To Crossing The Chasm And Inside The Tornado (Revised)

Vendor
Capstone / HarperCollins
Regular price
$52.23
Sale price
$21.59
Quantity must be 1 or more

Attention: For textbook, access codes and supplements are not guaranteed with used items.

Arrives in 3-7 Business Days

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

* How high-tech market develop

* How to specify a winning market development strategy

* How to plan go-to-market programmes at different points in the life cycle.

Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

Customer Reviews