The Culting Of Brands: When Customers Become True Believers

The Culting Of Brands: When Customers Become True Believers

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Brand: Portfolio Hardcover
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An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.

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