Creating Ever-Cool: A Marketers Guide To A Kids Heart
Creating Ever-Cool: A Marketers Guide To A Kids Heart

Creating Ever-Cool: A Marketers Guide To A Kids Heart

  • Publish Date: 1997-09-30
  • Binding: Hardcover
  • Author: Gene Del Vecchio
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Pelican Publishing
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By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

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