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The Fourth Industrial Revolution represents brand new opportunities for enterprises to imagine ways in which technology embedded in new products or services permeates society and drastically improves business outcomes. In this book, we introduce the concept of Smart Services led digital disruption. Smart Services are built around Internet of Things and the enterprise ability to interpret data. The challenging part is knowing where to start, how to execute, and being able to prioritize and gain consensus within your organization for a successful digital transformation. In todays digital economy the market is a lot less forgiving because of the speed at which change is happening, and the speed at which consumers expect more. As a result, digital transformations are a lot more complicated and the stakes are much higherthis is the digital gamble. Thats where we come in. Weve helped many organizations win this digital gamble by applying our collective experience in building the culture required as well as our experience in designing and implementing business and technology strategy. In this book, we have modelled what has worked into a framework for managing this digital disruption in context of what we call The 5 Disruption Levers . Armed with the insights from this book, you can set yourself free to have fun developing your digital career and business. It requires a lot of creativity to do a digital transformation right, and that is one of the reasons we wanted to write this book. We want more companies to create their own successful digital transformationsbut with the odds stacked heavily in their favor.