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Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:
The bright business minds behind McDonald's remarkable rise.
How the company's famous productsfrom the Big Mac to the Happy Mealcame to be.
Which marketing and public relations strategies turned McDonald's into a powerful brand.
From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.