Global Marketing And Advertising: Understanding Cultural Paradoxes

Global Marketing And Advertising: Understanding Cultural Paradoxes

  • Publish Date: 2013-09-11
  • Binding: Paperback
  • Author: Marieke de Mooij
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SAGE Publications Inc
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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