Now is the best time to leverage your personal brand to increase your net worth through strategic do-it-yourself public relations. Karen Taylor Bass, The PR Expert, has scored with You Want Caviar But Have Money for Chitlins: A Smart Do-It-Yourself PR Guide for those on a Budget with real tips: how to define one's mission; tap into network to create net worth; honor the process to win; cultivate the tools and master your message; and, brand yourself like a rock star. 'You Want Caviar but Have Money for Chitlins' has been featured in the following outlet - NY Daily News, Human Resource magazine, Philadelphia Daily News, Black Enterprise, Essence, Philadelphia Tribune and Entrepreneur.