How Hits Happen: Forecasting Predictability In A Chaotic Marketplace

How Hits Happen: Forecasting Predictability In A Chaotic Marketplace

  • Publish Date: 1998-06-03
  • Binding: Hardcover
  • Author: Winslow Farrell
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HarperBusiness
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An in-depth look at software created by the author shows how the market research company of Coopers & Lybrand can now create virtual worlds where they test the potential popularity of a product based on consumer trends and demands.

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