Marketing And Selling To Generation X

Marketing And Selling To Generation X

  • Publish Date: 2002-08-01
  • Binding: Paperback
  • Author: Ashley Christofferson-Cunningham;Nancy B Edmiston
Brand: Home Builder Pr
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Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this new market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to and sell new homes. This great new book helps improve sales by serving the needs of this new generation of home buyers.

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