Do You Sincerely Want To Be Rich?

Do You Sincerely Want To Be Rich?

  • Publish Date: 1971-08-16
  • Binding: Hardcover
  • Author: Godfrey Hodgson;Bruce Page;Charles Raw
Vendor
Viking Adult
Regular price
$96.26
Sale price
$17.68
Quantity must be 1 or more

Attention: For textbook, access codes and supplements are not guaranteed with used items.

Arrives in 3-7 Business Days

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: Do you sincerely want to be rich? In this eye-opening yet entertaining book, an award-winning Insight team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.

Customer Reviews