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Let the 2016 games begin! Top U.S. pollster Lance Tarrance and political strategist/co-author Stephan Helgesen challenge the Republican Party to an intervention and offer five electoral vote pathways to victory in 2016. The authors advocate for a Third Way candidate with 15 must-haves in his/her resume. Through an in-depth analysis of seven distinct voter types and two generational U.S. Presidential elections (one a huge win and one an unsettling loss), they make their case for rejecting the status quo. The Republican Party stands at the edge of a cliff looking into the abyss. Has it the power to jump the gorge or will it fall into it? After nearly 40 years as a top Republican pollster and strategist, Lance Tarrance thinks theres a Third Way, and along with political writer and former U.S. diplomat Stephan Helgesen, believes its time to awaken the sleeping lion in the Republican hierarchy to that reality. Comparing two watershed moments in American history: the Reagan election in 1980 and the Obama re-election in 2012, the writers chart the evolution of the U.S. electorate to paint a picture of what the ideal candidate must do to win. A manifesto for change and a call to action is how Tarrance and Helgesen describe their 200 plus page book that calls for a new Republican coalition of social conservatives, Libertarians and safety-net conservatives. The book dissects the 1980 and 2012 campaigns messaging, strategies, financing and candidates and then moves toward a full-on confrontation and analysis of the causes for the Republican loss in 2012. Tarrance work on the Nixon, Reagan, Bush and McCain Presidential campaigns are part of a special chapter on Measuring Generational Change along with personal anecdotes from the John Tower, Jack Kemp and John Connally campaigns as well as an analysis of Tarrance famous Four Corners Offense for managing successful political campaigns. Helgesens narrative on winning and losing and recommendations for engaging the opposition in a Sun Tzu setting lifts the veil of circumspection revealing the essential steps to preparing a candidate for prime time. The book is a must-read for all Republican Party leaders, Precinct Captains and State Party Chairmen who want to win in 2016 and beyond.