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The beloved social media classic by Mark Schaefer! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you!Mark Schaefer, author of the best-selling books "The Content Code," "The Tao of Twitter," and "KNOWN," unravels the most misunderstood and confusing business trend in this fun and easy-to-read book.
- Is social media marketing for every business?
- How do you measure success?
- Where do you start?
- How do you create a strategy?
- What platforms work well for which businesses?