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These are exciting and challenging times in the software industry. It is now more important than ever to connect and succeed in the sale of software products. Great Demo! provides sales and technical sales staff with tools and methods to dramatically increase the probability of success in closing business through substantially improved software demonstrations:
...it directly applies to my situation and might have already helped us with a $250,000 order!
Thanks for writing the book...really good stuff for experienced people to be reminded of, and new folks to take to heart.
The problems faced by sales teams are examined along with the real costs incurred in typical sales processes today. The Great Demo! method is presented simply and clearly, and elaborated more fully in each successive chapter, providing a rich toolkit for technical sales staff and the sales team as a whole. Real-life anecdotes, examples and axioms offer humorous and effective punctuation to the material.Great Demo! reads easily on a plane between sales calls and is well organized to provide easy access to specific ideas and materials as a handy reference tool. It dramatically increases the probability of success for each subsequent sales project - and that's the key objective!