International Dimensions Of Business Policy And Strategy (The Kent International Dimensions Of Business Series)

International Dimensions Of Business Policy And Strategy (The Kent International Dimensions Of Business Series)

  • Publish Date: 1990-07-01
  • Binding: Paperback
  • Author: John Garland;Richard N. Farmer;Marilyn Taylor
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Brand: Kent Pub Co
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This text shows the reader that corporate strategy must take into consideration the global aspect of its external environment. It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance and marketing, but also the issues of locational strategies, market penetration, technology transfer and corporate social responsibility from a global perspective.

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