Data, A Love Story: How I Gamed Online Dating To Meet My Match

Data, A Love Story: How I Gamed Online Dating To Meet My Match

  • Publish Date: 2013-01-31
  • Binding: Hardcover
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A lively, thought-provoking memoir about how one woman gamed online dating sites like JDate, OKCupid and eHarmony and met her eventual husband.

After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasnt that her standards were too high, as women are often told, but that she wasnt evaluating the right data in suitors profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didnt want in a mate. The result: seventy-two requirements ranging from the expected (smart, funny) to the super-specific (likes selected musicals: Chess, Les Misrables. Not Cats. Must not like Cats!).

Next she turned to her own profile. In order to craft the most compelling online presentation, she needed to assess the competitionso she signed on to JDate again, this time as a man. Using the same gift for data strategy that made her company the top in its field, she found the key words that were digital man magnets, analyzed photos, and studied the timing of womens messages, then adjusted her (female) profile to make the most of that intel.

Then began the delugedozens of men wanted to meet her, men who actually met her requirements. Among them: her future husband, now the father of her child.

Forty million people date online each year. Most dont find true love. Thanks to Data, a Love Story, their odds just got a whole lot better.

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