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How to master the complexities of effective writing in design practice. Written and oral communication play a vital role in advancing design professionals' careers, yet few design schools offer training. Kliment spells out the various end-products of writing that professionals need, including marketing and promotion materials; reports and project communication with clients, staff, consultants, and public agencies; and writing for publication in print and electronic formats, as well as oral presentations. He presents the principles of clear writing, illustrated by realistic examples and exercises drawn from the world of design practice.
* Principles of writing for impact
* Tips for students
* The spoken presentation
* Going online
* Layout and style dos and don'ts
* Writing for an international market