Bcom (With Review Cards And Printed Access Card)

Bcom (With Review Cards And Printed Access Card)

  • Publish Date: 2008-08-27
  • Binding: Paperback
  • Author: Carol M. Lehman;Debbie D. DuFrene
Vendor
South-Western College Pub
Regular price
$32.66
Sale price
$20.77
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Attention: For textbook, access codes and supplements are not guaranteed with used items.

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BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.

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