The Young And Rubicam Traveling Creative Workshop

The Young And Rubicam Traveling Creative Workshop

  • Publish Date: 1990-01-01
  • Binding: Hardcover
  • Author: Hanley Norins
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Prentice Hall Direct
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Describes how Young & Rubicam encourages creativity, looks at some of the firm's successful advertising campaigns, and discusses product identity, image impact, and market strategy

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