Sales Promotion: Concepts, Methods And Strategies

Sales Promotion: Concepts, Methods And Strategies

  • Publish Date: 1990-02-01
  • Binding: Hardcover
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Prentice Hall
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Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.

With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.

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