Entrepreneurship (4Th Edition)

Entrepreneurship (4Th Edition)

  • Publish Date: 2006-04-20
  • Binding: Paperback
  • Author: Peggy A. Lambing Charles R. Kuehl
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Pearson
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$125.31
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For courses in Entrepreneurship and Small Business Management.

At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage, and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

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