Odyssey: Pepsi To Apple : A Journey Of Adventure, Ideas, And The Future

Odyssey: Pepsi To Apple : A Journey Of Adventure, Ideas, And The Future

  • Publish Date: 1987-10-01
  • Binding: Hardcover
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HarperCollins
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$43.25
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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

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