Logo Design Workbook: A Hands-On Guide To Creating Logos
Logo Design Workbook: A Hands-On Guide To Creating Logos

Logo Design Workbook: A Hands-On Guide To Creating Logos

  • Publish Date: 2006-03-01
  • Binding: Paperback
  • Author: Terry Stone, Noreen Morioka Sean Adams
Vendor
Rockport Publishers
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$46.09
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$16.85
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Attention: For textbook, access codes and supplements are not guaranteed with used items.

Logo Design Workbook focuses on creating powerful logo designs and answers the question, What makes a logo work?

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

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